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Double Diploma of Events
& Marketing (SIT50212 & BSB51215)

Accelerate your learning by integrating our nationally recognised Events and Marketing courses and take your career in events and marketing to new heights.

About this course

Qualification

Diploma of Events and Diploma of Marketing

Nationally recognised

Yes

NRT-Logo AQF-Colour-Logo-for-website1

National code

SIT50212 and BSB51215^

^SIT50212 is superseded and is transitioning to SIT50316, and BSB51215 is superseded and transitioning to BSB52415. Students will be advised of transition processes as applicable. For further information please go to training.gov.au and enter the course code in the search option or contact Ivy College.

Course cost

$34,590 (i)

Delivery mode

Online, with a difference (i)
Study online + access to regular workshops (i)

Course duration

18 months (approx. 23 study hours/week) (i)
Self-paced (e.g. study faster, finish sooner)

Assessment

A variety of assessment methods form part of this course including written assignments, presentations, portfolios of work, Supervisor Observation reports, video demonstration, role plays and projects. Students are also required to participate in a suitable Work Placement. There are no formal written exams.

Start dates

Enquire today for 2017 courses

Awarded by

Study Group Australia Pty Ltd RTO Code 5806

  • Market Evaluation

    Training Package Competency Alignment:
    - Identify and evaluate marketing opportunities (BSBMKG501)

  • Marketing Essentials

    Training Package Competency Alignment:
    - Establish and adjust the marketing mix (BSBMKG502)

  • Market Research

    Training Package Competency Alignment:
    - Plan market research (BSBMKG506)

  • Market Trends

    Training Package Competency Alignment:
    - Interpret market trends and developments (BSBMKG507)

  • Marketing Management

    Training Package Competency Alignment:
    - Implement and monitor marketing activities (BSBMKG514)

  • Services Marketing

    Training Package Competency Alignment:
    - Plan and implement services marketing (BSBMKG518)

  • Integrated Marketing Communications

    Training Package Competency Alignment:
    - Design and develop an integrated marketing communication (BSBMKG523)

  • Develop Marketing Plan

    Training Package Competency Alignment:
    - Develop marketing plan (BSBMKG609)

  • Customer Relationships

    Training Package Competency Alignment:
    - Enhance the customer service experience (SITXCCS401)

  • Event Industry Relationship

    Training Package Competency Alignment:
    - Access information on event industry operations (SITXEVT301)

  • Event Project

    Training Package Competency Alignment:
    - Manage event staging components (SITXEVT503)
    - Manage projects (SITXMGT502)

  • Budget and Management Control

    Training Package Competency Alignment:
    - Manage finances within a budget (SITXFIN402)

  • Effective Leadership

    Training Package Competency Alignment:
    - Lead and manage people (SITXHRM402)
    - Monitor staff performance (SITXHRM503)

  • Workplace Operations

    Training Package Competency Alignment:
    - Monitor work operations (SITXMGT401)

  • Business Relationships

    Training Package Competency Alignment:
    - Establish and conduct business relationships (SITXMGT501)

  • Controlling WHS Hazards and Risks

    Training Package Competency Alignment:
    - Identify hazards, assess and control safety risks (SITXWHS301)

  • Event Registrations

    Training Package Competency Alignment:
    - Process and monitor event registrations (SITXEVT302)
    - Use a computerised reservations or operations system (SITTTSL308)

  • Coordinate Event Marketing

    Training Package Competency Alignment:
    - Coordinate marketing activities (SITXMPR404)

  • Applied Computing (Spreadsheets)

    Training Package Competency Alignment:
    - Develop and use complex spreadsheets (BSBITU402A)

  • Event Concepts and Proposals

    Training Package Competency Alignment:
    - Prepare and present proposals (SITXADM501)
    - Develop event concepts (SITXEVT602)

  • Venue Selection

    Training Package Competency Alignment:
    - Manage meetings (BSBADM502B)
    - Select event venues and sites (SITXEVT502)

  • Event Sponsorship

    Training Package Competency Alignment:
    - Obtain and manage sponsorship (SITXMPR501)

  • Responsible Service of Alcohol **

    Training Package Competency Alignment:
    - Provide responsible service of alcohol (SITHFAB201)
    ** Note: Ivy College does not deliver or assess SITHFAB201 Provide responsible service of alcohol, but this competency is provided on campus by an RTO which has this on their scope. Students are required to provide evidence of having attained the unit of competency in order to be eligible for the qualification.

Work Placements

Successfully completing the Event Project subject in this course involves planning and managing real events with real clients.

Please note, students are responsible for securing a Work Placement, however Ivy College will assist students in finding a suitable Work Placement, if required.

During your work placement, you will gain practical experience across a range of event production functions and event types. This will involve:

  • creating comprehensive event plans;
  • working within dedicated event budgets;
  • developing formal communication plans;
  • managing multiple operational components;
  • dealing with an event operations team; and
  • reporting to a wide range of stakeholders.

Prior to commencing a work placement, students must evidence:

  • their nominated Workplace Supervisors have professional qualifications, with at least five years of experience and hold a current membership with an appropriate professional association;
  • details of the organisation and professional association. 

If you can’t find an event, we’ll create one together.

If you’re unable to access a work placement, you can still fulfil the course requirements by attending our regular workshops, where you will be organised into event operations teams, supervised by your trainer. Within these teams, you will undertake an active role in the planning, coordinating and staging of a number of different types of ‘real’ Ivy College events.

You will participate in at least two different types of Ivy College events, such as:

  • Graduation Ceremony
  • Fundraising Event
  • Student Social/Cocktail Party
  • Corporate Training Event

Your involvement in these events will require time outside of the workshops to plan and collaborate with your team, and stage each event.

Students are required to gain 90 hours of practical experience to complete the work placement.

Support Workshops

Whilst this is an online course, you will also have the opportunity to attend regular workshops at one of our training locations in NSW, VIC and QLD. These workshops are designed for those events students:

  • requiring personal support;
  • unable to access a work placement; and/or
  • electing to complete the required subject Responsible Service of Alcohol at an Ivy College workshop (delivered and assessed by an external RTO)

Interactive Support Webinars

At Ivy, we offer supplementary learning support through our optional interactive webinars. Designed specifically around your study plan, these regular online webinars cover subject specific content and provide an opportunity to interact with trainers, study coaches and your study peers in an online forum. Focusing on course theory and specific assessment tasks – each interactive support webinar is designed to equip you with the practical tools to help complete your course.

Student Support Team

Our friendly Student Support Team is available to assist you with any student administration enquiry. You can access them through myIVY, or by telephone or email. (i)

Trainer Support

Your experienced trainer is available to offer help and advice at every stage of the course, starting with a welcome telephone call during orientation. (i)

Throughout your studies, you can contact your trainer with any course-related query by logging into myIVY, telephone, LiveChat or video conference. As you may be juggling study with work or other commitments, your trainer is also available to assist at designated times outside of business hours. Access personal support from your trainer at workshops, which are optional unless you are unable to secure a work placement.

Technical Support

The technical support team is available to assist you with password resets, myIVY features and functionality and other general technical enquiries. Simply raise a support ticket through myIVY or telephone during business hours.

 

Student Networking 

You will have many opportunities to interact with your course peers, including supporting each other via online discussion forums. Friendly debates can often turn into excellent learning opportunities. If you choose to attend the workshops you will meet your study peers in person and may develop valuable, lasting relationships with people who share your interests and career aspirations.

Entry requirements

To enrol in Diploma courses with Ivy College, you will need the ability to read and write English to at least Year 12 level.

To show evidence of this ability, you will need to have satisfied the following:

  • During the enrolment process, demonstrate that you have the skills and capability to succeed in the course at least to the level of Year 12 by providing a copy of your Australian year 12 certificate, or completing the Diploma Entry Test.

All students are also required to have a unique email address and access to a computer with an internet connection.

Technology requirements

Upon successful application, you will gain access to myIVY, your purpose-built learning management system, in order to complete your coursework and assessment tasks. To do this you will need access to a computer satisfying the following minimum systems requirements:

Operating system: Windows, Mac OS X, Linux

Software: Adobe Acrobat Reader (latest versions available for free download at Adobe website)

Internet: Supported browsers include Firefox 3+, Google Chrome 4+, Microsoft Internet Explorer 7 and 8, Opera 9+, Safari 3+ (download latest browser software for free online).  You will need a reliable internet connection, preferably Broadband (64 Kbit/sec or faster)

Access to a printer and digital camera/recording device may be required.

laptop_icon Log request in myIVY – 24×7
phone_iconTelephone Mon-Fri, 8am-8pm (AEST) plus Sat-Sun, 9am-5pm (AEST)
email_icon Email 24×7

laptop_icon Log request in myIVY – 24×7
phone_icon Telephone by appointment, including outside business hours
smiley_icon Face to face support at workshops (optional)

If you are an Australian citizen and meet the eligibility requirements, you may apply for VET FEE-HELP*. Study now, pay later.

Students are required to undertake a Work Placement and secure a suitable Workplace Supervisor within an event management environment. If needed, Ivy can assist students to secure an appropriate work placement.  Any student unable to access a work placement will be given the opportunity to plan, coordinate and stage a variety of real events for Ivy College.

Our unique blended learning model offers the ultimate flexibility. Study online at your own pace, supported by your trainer, plus you’ll have the option to attend workshops. The workshops are available to you if you need personal support, require the Responsible Service of Alcohol subject or in place of a formal work placement. The workshops are not compulsory, unless you are unable to secure a work placement in which case the workshops form an essential component of your study.

Study hours include reading and understanding course material in myIVY, attempting practice activities, communicating with your trainer and completing assessment tasks

Prices subject to change

Job Outcomes

Event Planner

An event planner creates, organises, and manages every element of an event from conception through to completion. They consult with clients to throw memorable events that are well marketed and come in on budget.


Marketing Manager

A Marketing Manager is responsible for developing, establishing and maintaining marketing strategies. The role requires effective management of the marketing, advertising and promotional activities of the organisation.


Marketing Consultant

A Marketing Consultant is a creative and analytically minded individual who develops and implements a marketing strategy. A Marketing Consultant understands consumer behaviour and is skilled at marketing processes.


Meeting Coordinator

Meeting Coordinators provide administrative support and oversee meeting activities of an organisation. In some cases, meeting coordinators can be responsible for the management of annual conferences and exhibitions.


Contact Us

1300 657 363

Our dedicated support team is here to help.
We're available from Mon-Fri (9am-5pm) AEST.

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