We’ve partnered with some of Australia’s top career professionals to bring you the best of the best industry secrets and success stories. Read on for top career insights and advice from one of the biggest names in the Australian beauty industry – Jocelyn Petroni.
My career journey: In conversation with renowned beauty artisan, Jocelyn Petroni
We caught up with Jocelyn Petroni, one of Australia’s top facialists and beauty professionals. The owner and principle beauty therapist at her acclaimed Woollahra Salon, Jocelyn has worked with some of the world’s most beautiful faces, from Miranda Kerr to Gemma Ward. Jocelyn talks about her journey through the beauty industry and why looking after yourself is essential to a prosperous career.
From the beginning
My passion for all things beauty originated in my childhood. Growing up, I would raid my mother’s beauty products and practice beauty treatments my two sisters. I especially loved to braid my sister’s long blonde hair. I also loved art and am an extremely tactile person, so becoming a beauty therapist was a natural progression for me.
Time to hit the books
I studied Beauty Therapy in 2000. After completing my diploma I went to the UK and studied in England. I was fortunate to work at numerous exquisite spas around the world before returning to Australia and teaching Beauty Therapy under Narelle Blinman. I opened my first salon in 2006 and have been building my business since.
Support is important
My family have always been incredibly supportive, especially while I was studying. At one point I even had my salon set up in my sister’s dining room. For years my parents even did the salon laundry. My Mum would deliver it to me, perfectly clean and folded with an itemised invoice from the “Happy Family Laundry Service”.
Developing a skillset
While studying, I worked at Spa Chakra, which at the time was Sydney’s best salon. Initially it was my way of supporting myself whilst studying, but it ended up teaching me just as much as I was learning in the classroom. It was an incredibly well run business with a high level of professionalism and attention to detail. To this day I still style my linen in the Jocelyn Petroni salon the way that I was taught at Spa Chakra, and I even use exactly the same treatment beds!
Building an acclaimed business
Back in 2006 I opened my first salon, renting a space above a hair salon. As well as gaining clients from the hair salon, my Mum and Dad helped me to build my clientele by doing letterbox leaflet drops throughout the suburb. My business has steadily built from there.
My advice to budding Beauty Therapists
My biggest challenge during this time was finding a balance between work and life. I am perfectionist and extremely passionate about my business and I need to be conscious to have ‘me time’ as well. Being disciplined with my time has been enormously beneficial to me, and I schedule every part of my day to within 15 minute increments. I make sure that my timetable includes space for self-nurturing, which includes exercise and pampering time, as well as an hour every day to meditate. I gave practiced Tibetan Buddhism for eight years now and it is an essential part of my daily routine, which allows me to replenish so that I can give back to others, including my clients.
It comes down to one key thing: if you are passionate about what you do you will find the path to success.
A decade of success
2016 marked 10 years since I opened my first salon, and to celebrate the milestone I opened a new flagship salon in Woollahra.
The space is clean, classic and luxurious whilst still being warm and welcoming. Each of our four customised treatment rooms has a distinct personality, with nurturing and self-giving in mind, which are qualities that I encourage all my clients to embrace.
We have built a reputation for flawless facials and meticulous manicures by adhering to the classically proven techniques whilst never compromising on quality. This has made us renowned for these treatments, and they are our most requested.
My personal favourite treatment is our signature Heart Chakra Meditation Facial. As well as using customised, high quality skincare products for cleansing and nourishing the skin, we incorporate Reiki and meditation within the treatment to rejeuvenate not just the skin, but the mind and heart as well. It enables us to connect with our clients and share positive energy to make it more than just a beauty treatment, but also an experience that nurtures the soul.
Our team embraces the words of HH Dalai Llama, who said “giving to others is giving to yourself.” Giving to our clients is our highest priority, which is why some clients have been coming to us for up to 10 years.
Working with the best
I’ve been extremely fortunate throughout my career to have worked with the best in the business. It’s no secret that I have worked with some of the most beautiful women in the world, both in the salon and on TV and photo shoots, and for fashion parades and events, but it’s equally as rewarding to work with all our other clients whose names might not be as immediately recognisable to the general public.
My team are like an extension of my family, and our clients are our friends. It’s not just a workplace for me, it’s a place to spend time with talented, creative people that I care about deeply and share rewarding and positive experiences them with on a daily basis.
A day in the life of…
Every day is different for me, but as a rule I like to wake up around 6am so I can fit as much into my day as possible.
Starting the day with an hour of meditation at my shrine enables me to be clear and positive and ready to face the day. After that, I might go for a run around Centennial Park to get the endorphins flowing and then have a delicious smoothie for breakfast. I add protein and maca powder, a banana, berries, chia seeds, almond milk, Udo’s oil and raw cacao powder. It’s full of yummy goodness and keeps me going for hours!
My working day will differ depending on whether I am in the salon giving client treatments or if I am on a magazine shoot or at an event. I love the variety and so my days never get stale.
I have to confess that I am not much of a cook, so dinner will either be Vietnamese or Japanese takeaway or out with friends. The Paddington Inn has just undergone a revamp and the restaurant there is fantastic. It also happens to be located halfway between the salon and my house so it’s the perfect spot to meet up for a superbly cooked steak and a delicious glass of red wine.
My career through the beauty industry has taught me three key lessons that are essential for anyone who wants to be a beauty professional, or open their own salon.
- Love what you do and treat your staff and clients with that same love.
- Adapt what you love into your treatments to create your own signature style. I actually meditate during my facial treatments and share that positive energy with my clients to enhance their experience.
- Attention to detail! The little things all add up to make a salon experience something that clients will tell their friends about and want to come back and enjoy again and again.
A rewarding career
I live to give! I know it sounds corny but giving to others is extremely rewarding. I also love to help my clients feel their best selves, both on the exterior and from within. Being passionate about what you do is essential to success.
Keen to know more about studying beauty therapy? Check out our range of courses here: http://www.ivy.edu.au/courses/beauty-therapy/
Stay tuned for the next installment from more of our top industry professionals, coming soon to the blog.